Reinforcing its identity as Green Rubber Company, an organization committed to environmental, social, and governance (ESG) principles for sustainable business practices, the young executives “Ms. Prapassorn Punyaphirom, Strategic Branding and Digital Product Marketing Manager, and Mr. Phiraphong Hsieh, Marketing Section Head of Sri Trang Agro-Industry Public Company Limited (STA)” , recently shared their knowledge about the Traceable Natural Rubber (GPS) project, EUDR provisions, and measures regarding deforestation-free products that the European Union countries will begin enforcing at the end of this year. They also discussed the SRI TRANG ECOSYSTEM towards the sustainability of the 2nd Thai - China EEC Rubber and Agriculture Fair 2024 in Rayong Province. The event was organized by the Rubber Authority of Thailand in collaboration with the Thai Rubber Plantation Association and the Rayong Provincial Administrative Organization. This knowledge aims to provide guidance to attendees on how to apply these practices to help elevate the Thai rubber industry. STA definitely deserves a lot of 'Likes' for this initiative.