“Sri Trang Group” Embarks on AI-Driven Transformation, Accelerates Workforce Development Strengthens Future Skills in AI Transformation Journey and SriTrangNovation Affirming commitment to prioritizing employee development, Sri Trang Group has launched a major training initiative, “AI for Leaders Workshop” inviting world-renowned AI experts from Singapore and their team to Thailand. Over 400 executives and employees participated in the intensive training, aimed at enhancing technological skills and engaging in workshops to brainstorm strategies for integrating AI into work processes. This initiative is set to bolster the organization’s capabilities across all dimensions, driving a sustainable transformation of the Rubber Industry.

Mr. Veerasith Sinchareonkul, CEO and Executive Director of Sri Trang Agro-Industry Public Company Limited (STA), the world's largest fully integrated natural rubber company and Thailand's leading rubber glove manufacturer, announced that Sri Trang Group is advancing towards “SriTrangNovation” by integrating Artificial Intelligence (AI) to drive the company into a new era. The initiative focuses on enhancing the skills of executives and staff to effectively apply AI across all sectors, transforming the Thai rubber industry and securing its stable growth in the global market.

In a rapidly evolving technological landscape, especially with AI playing an increasingly significant role in businesses and people's lives, the Sri Trang Group has consistently adapted and emerged as a leader in the rubber and glove industry revolution. This includes advancements in machinery technology, the development of innovative operational strategies, and the comprehensive strengthening of the organization's human resources. As the group progresses towards AI leadership, it remains committed to the belief that "PEOPLE" are a critical driving force behind sustainable organizational growth. Therefore, Sri Trang Group has always prioritized the development of its employees' skills and knowledge, particularly in technology and AI, to enhance efficiency in all aspects of their work.

"Recently, Sri Trang Group organized a special training and workshop event for over 400 of our executives and employees, aimed at fostering comprehensive skill development that can be effectively applied across various work processes. And had invited renowned AI expert, Mr. Laurence Liew, Director of AI Innovation and a global specialist and advisor on AI, along with his team from AI Singapore, a leading international AI training institute, to conduct the session. The workshop, titled “AI for Leaders” was designed specifically for Sri Trang Group, focusing on enhancing knowledge, broadening perspectives, and developing skills in AI technology to drive sustainable organizational development and prepare for the future."

Mr. Laurence Liew is widely recognized as a top-tier expert in AI and various technologies, with over 25 years of experience. He was instrumental in building the team of AI engineers responsible for developing the AI Readiness Index (AIRI) at AI Singapore, which has gained recognition from organizations in Singapore, Malaysia, Serbia, and member countries of the OECD's Global Partnership for AI (GPAI). During the training event, Mr. Liew provided valuable insights and guidance to the executives and employees of Sri Trang Group. The session encouraged active participation, where attendees collaborated to generate innovative ideas for leveraging AI to enhance operational efficiency. This resulted in the creation of systematic and creative approaches to integrating AI into the company’s development processes.

Currently, Sri Trang Group stands as the world’s largest and most sustainable fully integrated natural rubber business, leveraging advanced technologies and AI systems to enhance the organization’s capabilities in various ways. This includes the development of smart factories, the implementation of automated control systems in production processes to ensure maximum quality and efficiency, and the integration of robotics in both manufacturing and related operations. The group has also developed digital platforms, such as the “SRI TRANG FRIENDS” application and other digital products, to connect rubber farmers, traders, and stakeholders within the supply chain, creating the Sri Trang Ecosystem. Sri Trang Group is truly a leader that drives innovation and revolutionizes both the rubber and glove industries, pushing the Thai rubber industry to a position of global leadership.

Sri Trang Group envisions us as a committed and dedicated organization that drives every possibility forward, with a mission centered on sustainability and intelligence. We are ready to embrace new technologies, innovations, and talented individuals to drive the company’s growth while continuously supporting and enhancing the capabilities of our current workforce. Our goal is to remain a model organization and the world's leading fully integrated sustainable green rubber company. We are committed to maintaining this position for the long term,” Mr. Veerasith concluded, reinforcing the readiness of Sri Trang Group.